Photographer self publishing

Have been talking with some photographer friends during my CMS trawling, and hearing what they want to do with regard to self publishing. This got me thinking- having seen how successful sites like Flickr and Smugmug are at photocasting, but balancing the needs of a commercial photographer who wants to protect copyright, it seems that anything that allows a digital watermarking process is a good automated atsk to engineer. So far, only smugmug seems to offer that, at Pro publishing level. Then there is a need to provide some form of commentary, blog style, against ones galleries. In a quick trawl, came across Kris Krug's site, but the guy is clearly deep geek. Still, it shows the usefulness of Wordpress and Flickr integration. Another sample that proved useful, though it runs on SmugMug is Luke Kneales site.

What about those who aren't deep geek ( or even shallow geek)? Any semi-pro photographers out there like to comment on what has worked for them?